Frédéric Fekkai was born in Provence, trained in Paris, and made in New York City. From his first entry into the hairstyling world, Mr. Fekkai has been a pioneer in all facets of the industry — first by introducing his signature French, effortless-chic approach to cutting and styling, then by revolutionizing the guest salon experience with his salon at Bergdorf Goodman, and finally by moving into product formulation.
 
He transformed haircare from an everyday commodity to luxurious, benefit-rich products scientifically formulated to address the needs of the hair. Many haircare brand founders and leaders openly credit Mr. Fekkai for creating the luxury hair category. He continues his pioneering legacy with the launch of his brand combining his legendary expertise on everything hair with his relentless focus on creating innovative, high-performance products.