Recognized as a dynamic and collaborative leader, Carrie Baker oversees the global commercial business, as well as Marketing, Experience, and Insights for Canada Goose. Driven by an entrepreneurial spirit, she is responsible for driving the company’s growth and customer engagement. In her previous role as President of North America, she established a high-performance team and led the region’s significant business acceleration. Ms. Baker previously held the roles of Chief of Staff and Chief Communications Officer, helping lead the company through critical initiatives including its successful IPO and development of its industry-leading sustainable impact strategy.
 
Prior to joining Canada Goose in 2012, she was Senior Vice President at a North American communications agency specializing in coaching executives and building the brands of some of North America’s largest retail, technology, and consumer goods companies. Ms. Baker was named WXN Top 100 Most Powerful Women Canada in 2019, and serves on the board of directors of Trillium Health Partners Foundation.